During an 11-year partnership, Narrative has created award-winning content highlighting the positive difference Aflac and its employees make in the lives of individuals and families around the world.
Since 1995, Aflac has been dedicated to fighting childhood cancer and supporting children and their families by funding research and treatment. Narrative has produced dozens of videos that feature the inspiring patients, families, survivors, doctors and caregivers who have been impacted by Aflac’s commitment.
Meet Lindsay Carrick, child life specialist
Nanette Stark is helping the homeless, one meal at a time
Learn how Aflac supports children fighting pediatric cancer
For more than 12 years, Narrative has helped Georgia-Pacific craft compelling stories highlighting their CSR initiatives. One key program is the #SeeHer Initiative, an effort from more than 50 major brands to eliminate gender bias in marketing, media, and advertising.
Narrative developed a video series featuring female employees in traditionally male-dominated roles with messaging focused on, “If you can see her, you can be her.” The goal was to inspire women and girls to reach their full potential by featuring more inclusive messages.
Narrative has partnered with Southern Company for more than 12 years, helping Southern Company share its commitment to supporting and uplifting the communities where they serve.
Through Southern Company’s PGA TOUR partnership, $38 million has been donated to fund education, health and wellness programs, and neighborhood revitalization.
Narrative has helped Southern Company show the incredible impact this charitable giving makes by bringing stories to life through video – showcasing their involvement with organizations such as Purpose Built Schools, The First Tee, East Lake Foundation, and Grove Park Foundation.
Narrative partnered with Newman’s Own Foundation to produce Common Good: a site focused exclusively on the world of philanthropy, covering the good works of people, communities, NGOs, and companies around the world.
Common Good was designed to grow positivity one story at a time.
Building the world’s top environmental site from scratch.
MNN.com (Mother Nature Network), was ranked as the most visited environmental website in the world (non-governmental) by Alexa for more than a decade. Narrative developed it from scratch and was responsible for all aspects of the site’s operations.
A key factor in the website’s success was its unique approach to content development. Created by a team of award-winning journalists, content was designed for a mainstream audience – easy to understand, engaging, and non-political. It went beyond traditional green issues like electric cars and recycling to encompass all aspects of everyday life – from new studies on nature to healthy eating, raising a family, and living fuller lives with less.
MNN was acquired by IAC’s Dotdash in 2020 along with its sister site, Treehugger.
Creative Content Engine
MNN writers and editors specialize in covering science, health, tech, business, family, food, and lifestyle through a green lens. With deep expertise in sustainability and corporate social responsibility, they excel at identifying and covering trends quickly and taking complicated scientific concepts and dry data and reframing the information in engaging and easy to understand packages.
Making CSR Personal and Compelling Through Video, Graphics, Interactives, and Animation
Since 2009, Narrative has specialized in CSR and ESG content creation. The MNN sponsor and creative teams have collaborated with some of the world’s leading brands on their ESG and CSR initiatives, helping to raise awareness, shift perceptions, and reinforce their commitment to their employees, their communities, their customers, and the environment.