Case Studies: Georgia-Pacific
#SEEHER: If You See Her, You Can Be Her
For more than 12 years, Narrative has helped Georgia-Pacific craft compelling stories highlighting their CSR initiatives. One key program is the #SeeHer Initiative, an effort from more than 50 major brands to eliminate gender bias in marketing, media, and advertising.
Narrative developed a video series featuring female employees in traditionally male-dominated roles with messaging focused on, “If you can see her, you can be her.” The goal was to inspire women and girls to reach their full potential by featuring more inclusive messages.